Part 1 — Top 6 Reasons to Invest in an Employee Coaching Program

Part 1: How Coaching Affects the Bottom Line

Imagine the growth possibilities if every employee operated like a high-performer. It is clear that the growth of an associate or team contributes to efficiencies in process, higher sales numbers, enhanced confidence, and professional fulfillment, which all directly affect a company’s bottom line. 

Based on participant interviews and surveys conducted by Activate 180, we’ve compiled a list of the top six reasons to invest in an employee coaching program. Below are three of the most important aspects relating to a company’s bottom line. Check out part two of this article to read about how coaching elevates employee retention and loyalty. 

1. Increased employee productivity and engagement

An entire team at McDermott + Bull Executive Search doubled their sales in their first two years of being coached by Activate 180, and associates developed the ability to handle 25% more projects than they previously worked on without a coach. Further, the innovation which has resulted from such high levels of engagement has helped a number of companies expand their reach and thrive despite challenging economic conditions.

The experiential team-wide workshops provided by Activate 180 are a unique way to spark employee engagement. As one client put it, “the fire, passion, and sense of purpose that team members leave with is nothing like [they] have ever seen.” During their interview, the aforementioned individual explained that they had been trying to create this level of employee involvement within their workplace for a few years, but with the help of professional coaches, the process was quick and streamlined. 

2. Facing perceived obstacles head-on

All interviewees shared that because of coaching, they now face change and challenges more proactively, are more willing to engage with uncomfortable or tough conversations, and have altered their perspectives to be curious rather than frustrated about potential problems. Impressively, in just four months of working with clients at Liquid I.V., the company’s coaching participants reported a 22% increase in their ability to manage stress and emotional triggers. One interviewee explained that through coaching, they “realized that it is better to address actual or potential issues directly in order to more quickly come to a resolution, bond with [their] collaborators or teammates, and ultimately feel better.”

3. Increasing talent retention through commitment to organizational mission and goals

Working with coaches has proven to energize, refocus, and align associates with their responsibilities as well as the missions, goals, and values of their organizations. Monthly workshops help employees across every area of an organization develop closer relationships with each other while building company culture, emphasizing organizational and personal values, and offering invaluable training. Impressively, one client said that “not a single employee has left” their company since they started offering coaching. They explained that they believe it is because coaching creates an ability to connect with other people at a very core level, which inspires everybody to show up as their best selves at work and contribute meaningfully to their organization’s success.

Is coaching right for you?

If you still aren’t sure whether coaching is right for your company, consider that about 99% of all participants think that Activate 180 has had a positive impact on their performance. When companies invest in coaching for their workforce, it makes employees feel valued; the American Psychological Association found that 93% of employee survey respondents who reported feeling valued were inspired to perform at their peak and 88% reported increased professional engagement. People show up better and grow immensely as a result of their coaching experiences. If you are looking to enhance the professional and personal lives of all of your employees, Activate 180 is here to help. Coaching is an investment in your people and, therefore, your company. 

Read part two of this article to learn about the ways coaching drives retention and loyalty.

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